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The administration has disclosed the visual identity for the new national rail body, representing a major advance in its strategy to take the railways under public control.

An National Palette and Familiar Logo

The new design showcases a Union Flag-inspired palette to mirror the national flag and will be rolled out on GBR trains, at stations, and across its website and app.

Interestingly, the logo is the iconic twin-arrow design historically used by the national rail network and previously introduced in the 1960s for British Rail.

The Introduction Timeline

The phased introduction of the branding, which was created by the department, is scheduled to occur over time.

Passengers are set to start seeing the newly-branded trains across the UK rail network from the coming spring.

Throughout the month of December, the visuals will be displayed at key stations, including Glasgow Central.

The Journey to Renationalisation

The Railways Bill, which will allow the establishment of GBR, is currently moving through the House of Commons.

The administration has said it is bringing back into public ownership the railways so the network is "owned by the people, delivering for the public, not for profit."

Great British Railways will unify the operation of train services and infrastructure under a unified structure.

The department has stated it will combine 17 separate organisations and "cut through the frustrating red tape and poor accountability that hinders the railways."

App-Based Services and Current Public Control

The introduction of GBR will also feature a comprehensive app, which will let customers to view timetables and purchase tickets absent additional fees.

Passengers with disabilities travellers will also be able to use the application to book support.

Several train companies had previously been taken into public control under the previous government, including LNER.

There are now 7 operating companies already in public control, covering about a third of rail travel.

In the last twelve months, c2c have been brought into public ownership, with further franchises likely to follow in the coming years.

Ministerial and Industry Response

"The new design is more than a cosmetic change," said the relevant minister. It symbolises "a fresh start, casting off the frustrations of the previous system and dedicated entirely on offering a reliable service for the public."

Industry figures have welcomed the pledge to bettering the passenger experience.

"The industry will continue to cooperate with all stakeholders to ensure a seamless transition to Great British Railways," one executive noted.